Record breaking sales for AirAsia Mobile, developed by MTT

The world’s best low cost airline, AirAsia, has achieved record breaking sales from its new mobile service developed in conjunction with MTT. Driven by AirAsia’s ‘March Madness’ promotion bookable via mobile and online channels, the mobile site delivered hundreds of thousands of Malaysian ringgit booking revenue in a single day during the campaign, believed to be a record for a low cost carrier (LCC) via the mobile channel. 

In addition to booking, AirAsia Mobile also allows guests to receive booking confirmations and even choose their airline seat in advance. The service is accessible in English or Chinese and renders optimally on all mobile devices, including an iPhone Web App version of the site to provide a true iPhone experience.

Lau Kin Choy, Regional Head of Innovation, Commercial & Technology, AirAsia, said: “At AirAsia, we are in the habit of breaking records and the success of our new Mobile Service is yet another example. Consumers are increasingly expecting to access airline services on their mobile phones and we will continue to develop and innovate these services to surprise and delight.”

The mobile services implemented for AirAsia are powered by MTT’s intelligent mobile airline platform, m2plane.

Lau added: “MTT’s m2plane specialist mobile airline platform delivers a solution which renders optimally on all mobile devices and has the flexibility to add additional services as our plans for mobile develop over time”.

AirAsia Mobile Functionality – accessible at airasia.com on mobile.

•    Real-time booking, including secure transfer of credit card and personal information

•    AirAsia Members customer log-in and recall profile to speed up the booking process

•    Seat selection from graphical seat maps

•    Check-in on mobile via a link to AirAsia’s existing mobile check-in service

•    Booking confirmation sent via SMS

•    View booking itinerary

•    Information such as live arrival and departure times, special offers, and click-to-call links to contact  the AirAsia contact centre

•    Automatically provides customers with a mobile site optimised for their particular device.

To view the AirAsia Mobile site, enter airasia.com into your mobile device’s browser, or visit http://tinyurl.com/akmobile to access the site on PC in an online emulator (your PC browser requires Java).

AirAsia voted world's best low cost airline by World Airline Survey by Skytrax - http://www.worldairlineawards.com/Awards_2009/Lowcost-09.htm