MTT launches Mobile Booking Services for Sol Melia, Spain's leading hotel chain

This innovation, launched at Fitur in January, are a first for a Spanish hotel chain, offers full booking capability, giving travellers the convenience to select and book a hotel, access bookings and view hotel information whilst away from their PC. All services are available in Spanish and English. In developing this solution, Sol Meliá is responding to the explosive growth in demand for mobile travel services, particularly amongst business travellers, driven in part by the growth in easy-to-use smartphone devices¹. 

Now, a Sol Meliá customer, needing to stop over after a late-running business meeting, can locate Sol Meliá hotels in the vicinity, book a room after checking hotel facilities and images, then locate the hotel via a link to Google maps. In addition, Sol Meliá mas Rewards Programme members can access their points summary.

“These new mobile services create an additional distribution channel for Sol Meliá and bring increased convenience to our customers as they transact and access bookings via their mobile devices.” said David Wright, VP Hotel Distribution, Sol Meliá. “As a global hotel chain, it was important these services were accessible worldwide, and MTT’s mobile platform provided a tried and tested solution.”

Mobile services developed for Sol Meliá Mobile use MTT’s intelligent mobile hotel platform, m2bed, to fulfil the hotel chain’s requirements, automatically directing customers to a view of the site relevant to their country and optimised for their particular device. The site has been developed with a usability focused User Interface, with minimised clicking, typing and scrolling required. Travellers can quickly locate a particular hotel, find directions or check hotel facilities, by drilling down from an initial country listing. For each hotel, users can scroll through hotel images, find details of hotel amenities, and locate hotels on a map, generated via a link to Google Maps.  

Customers in Spain can ‘click to call’ the Sol Meliá call centre at any point, with customers inother geographic locations directed to a full list of reservations centres by country. Links are also provided within the site to Sol Meliá corporate information.

To view the Sol Meliá Mobile site, enter solmelia.com into your mobile device’s browser, or visit http://tinyurl.com/solmelia to access the site on PC in an online emulator (your PC browser requires Java).

¹    Apple sold 25.7m iPhones worldwide in 2009 http://www.appleinsider.com – 6 January 2010