MTT develops Mobile Services for Leading Russian airline, S7

The range of mobile services allows customers to book, select a seat, check-in, and access live flight arrival and departure information, all from the convenience of their mobile phone. Available in Russian (Cyrillic), English and German, MTT’s mobile platform is able to identify customers’ geographical location, automatically directing users to the correct language version.

These initiatives provide an additional distribution channel for S7 as well as improving speed and convenience for customers. The mobile web site offers real-time booking, allowing customers to search for the best fares, and provides a secure environment for the transfer of credit card and personal information. The site is integrated with S7 Priority frequent flyer programme, allowing members to log-in to have certain information pre-populated to speed up the booking process.

“S7’s new mobile site offers a range of quick and efficient services for our customers wishing to book, check-in or simply view their booking details via their mobile device when away from their PC. This is an important initiative for us and allows us to generate revenue via a new channel,” said Mr Dmitry Chuyko, E-Business Director for S7. “Use of mobile devices is growing fast in Russia and S7 is keen to offer customers the added convenience of transacting and accessing information on mobile.”

Once a booking has been made, via mobile or on the web, customers are able to access details via their mobile device, checking live arrival and departure times for their own or other S7 flights. A range of S7 information, such as FAQs, is also accessible via the mobile site, including click-to-call links to contact the S7 contact centre. Check-in on mobile is available from the 23 hours prior to travel up to 50 minutes before departure, with customers able to choose a seat from a graphical seat map.

S7 Mobile uses MTT’s intelligent mobile airline platform, m2plane, which allows customers to access the mobile web site on more than 4,000 types of mobile device, ranging from PDAs such as BlackBerry down to standard feature phones.  

To view the S7 Mobile site, enter s7.ru into your mobile device’s browser, or visit http://tinyurl.com/S7-live-en to access the site on PC in an online emulator (your PC browser requires Java).

¹ Source emarketer, June 2008.